Viral Video: Why is this advertisement motivating women to keep mustache? Watch video
We all must have heard of Malabar. This is an initiative in which men are encouraged to stop shaving and grooming their body hair by grooming them. During this month-long campaign, men leave shaves, spread awareness and talk about cancer. Indian Razor brand Billy has launched this campaign to give women equal opportunities like this.
Through this new campaign, the Razor brand is changing the whole outlook about body hair by motivating women to become part of Malabar. This Ed of Razor brand shows that women with real hair are pushing other women to grow a mustache on their faces. This video is becoming increasingly viral on social media.
The brand captioned this ad, “Newsflash: Women also have mustaches.” Ed’s caption wrote, “We all have them trending to hide their hair, wax them, bleach, shave.” But do not make them any less real. Therefore, this month, we are starting a campaign to increase their upper lip.
In this video, the model is seen celebrating with her real hair. In this video, he is shown wearing mascara on his facial hair, combing them, grooming them with a brow gel and applying light lipstick on them.
The video shows women throwing away their wax strip and razor. With this video, Billy becomes the first female razor brand to have a participation in Member and feature women’s facial hair in Ed.
This campaign aims to make people realize that women’s hair also grows. The campaign also aims to launch a fundraising effort for testicular and prostate cancer awareness.
However, this is not the first time that the brand has attempted something new like this. Earlier in another campaign, Billy showed the model with Armpit’s hair and started talking about him. This brand inspires women to shave whenever they want, not that they need it.